• Close-up of a fountain pen tip on a dark background, symbolizing persuasive communication, clarity of message, and effective sales storytelling.

    Best Answer to “Sell Me This Pen” I Have Ever Seen

    June 16, 2026 Steve Feld
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    Business Basics, Case Studies, Marketing

    I personally never thought anyone would say, “Sell me this pen” in a sales interview. I was wrong. It will...

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    Graphic displaying the text “10 Marketing Must-Haves for Your Business” with a smartphone and gear icons representing digital marketing tools.

    Ten Marketing Must-Haves for Your Business

    June 2, 2026 Steve Feld
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    Business Basics, Marketing, Productivity, Scaling

    Marketing is the engine that drives growth for any business. Without it, even the best products or services can go...

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    Illustration of a hand selecting a customer satisfaction rating on a scale ranging from unhappy to happy, with text asking “How well do you know your customers?”

    Knowing Something About Your Customer

    April 7, 2026 Steve Feld
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    Business Basics, Coaching Moments, Scaling, Self-Leadership

    Is Just as Important as Knowing Everything About Your Product Knowing something about your customer is just as important as...

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    Illustration showing a small business storefront, marketing dashboard, megaphone, and money icons representing a structured marketing budget.

    Why a Marketing Budget is the Key to Smarter Business Growth

    February 3, 2026 Steve Feld
    0 Comment
    Business Basics, Marketing

    When small business owners call for pricing information, the conversation often starts with a series of quick questions: How did...

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