Posts by Steve Feld

Illustration of a hand selecting a customer satisfaction rating on a scale ranging from unhappy to happy, with text asking “How well do you know your customers?”

Knowing Something About Your Customer

Is Just as Important as Knowing Everything About Your Product Knowing something about your customer is just as important as...

Classical statue of a thoughtful philosopher resting his chin on his hand, with bold text reading “Know Thyself” against a golden background.

The Five-Step Challenge to Know Yourself

“We know what we are, but know not what we may be.” – William Shakespeare At some point in your...

Illustration explaining a sales pipeline with stages shown on a green board under the heading “What is a sales pipeline?”

Building a Customer Pipeline

There are several good reasons why every small and medium-sized business needs to build and maintain an effective customer pipeline,...

Person standing in front of a wall of scattered plans and notes, representing strategy misalignment, information overload, and lack of clear direction.

Are You Seeing These Symptoms of Strategy Misalignment in Your Business?

As a small business owner, you may feel like you’re spinning your wheels at times, working hard but not seeing...

Illustration showing a small business storefront, marketing dashboard, megaphone, and money icons representing a structured marketing budget.

Why a Marketing Budget is the Key to Smarter Business Growth

When small business owners call for pricing information, the conversation often starts with a series of quick questions: How did...

Neon text reading “Secret Saboteurs” on a dark background, representing hidden mental patterns and behaviors that undermine progress and decision-making.

The Hidden Threat to Your Business:

When a Trusted Insider Is Quietly Undermining Your Success In business, relationships are everything. The people we choose to collaborate...

Comparison chart showing how Facebook, LinkedIn, Twitter, Pinterest, and Google+ differ by audience, content type, and best use.

Build Your Social Media Schedule for 2026

Social media doesn’t have to feel chaotic or overwhelming. This practical guide walks business owners through building a realistic, sustainable social media schedule for 2026 so you can stay consistent, connect with the right audience, and grow without burning out.

Large stone numbers reading 2025 standing on a horizon at sunset, symbolizing reflection, transition, and looking back on the year.

Looking Back at 2025 and Preparing for 2026: Lessons and Growth

2025 was a year filled with opportunities, challenges, and moments of profound learning. Reflecting on the past year, I’ve come...

Illustration of a smiling brain wearing glasses next to the text “Become Mentally Strong,” representing mental resilience and personal growth.

13 Things Mentally Strong People Don’t Do Oust the weak links in your thinking and behavior patterns

I recently had a chance to meet with a successful psychotherapist, who helps their clients (business owners) recognize their talents,...

An open notebook and coffee cup sit on a desk with glowing icons of a brain, lightbulb, arrows, and gears, while a person in the background reaches toward a bright pathway symbolizing growth and mindset development.

7 Simple Ways Successful People Cultivate Better Mindsets

What separates successful people from everyone else? Their mindset. Explore seven simple mindset habits you can start applying today to boost clarity, resilience, and long-term success.