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    • Illustration of a hand selecting a customer satisfaction rating on a scale ranging from unhappy to happy, with text asking “How well do you know your customers?”

    Knowing Something About Your Customer

    April 7, 2026 Steve Feld
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    Business Basics, Coaching Moments, Scaling, Self-Leadership

    Is Just as Important as Knowing Everything About Your Product Knowing something about your customer is just as important as...

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    Illustration explaining a sales pipeline with stages shown on a green board under the heading “What is a sales pipeline?”

    Building a Customer Pipeline

    March 3, 2026 Steve Feld
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    Business Basics, Marketing, Productivity, Scaling

    There are several good reasons why every small and medium-sized business needs to build and maintain an effective customer pipeline,...

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    Person standing in front of a wall of scattered plans and notes, representing strategy misalignment, information overload, and lack of clear direction.

    Are You Seeing These Symptoms of Strategy Misalignment in Your Business?

    February 17, 2026 Steve Feld
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    Business Basics, Mistakes Founders Make, Scaling

    As a small business owner, you may feel like you’re spinning your wheels at times, working hard but not seeing...

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