• Thumbs up and thumbs down arranged around the word 'Customer', with terms like Service, Quality, Efficiency, and Reliability highlighted for customer service focus.

    3 Steps to The Perfect Customer Experience

    September 1, 2026 Steve Feld
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    Business Basics, Case Studies, Sales & Offers, Scaling, Stand Operating Procedures

    Ultimately, your business exists to do two things: •    Attract customers•    Satisfy customers If your business doesn’t perform these two...

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    Close-up of a fountain pen tip on a dark background, symbolizing persuasive communication, clarity of message, and effective sales storytelling.

    Best Answer to “Sell Me This Pen” I Have Ever Seen

    June 16, 2026 Steve Feld
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    Business Basics, Case Studies, Marketing

    I personally never thought anyone would say, “Sell me this pen” in a sales interview. I was wrong. It will...

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    Man in a plaid shirt pinching his nose and holding his arm out, reacting negatively as if rejecting a bad smell or unwanted situation.

    YES!  I don’t want your business

    November 4, 2025 Steve Feld
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    Case Studies, Coaching Moments

    Some businesses say they want more sales but ignore calls, skip follow-ups, and push customers away. Steve Feld exposes the small habits costing you big revenue.

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